Internet Marketing

If you're looking to generate more leads, more sales, or more traffic to your website, our internet marketing services can be a perfect fit for your organization. Today, it's important to have solid positioning in the search engines to gain more exposure, which can generate more leads and sales for your company. Dak Solutions understands and delivers with enterprise-class search engine marketing and internet marketing expertise.

Search Engine Optimization

The basic goal of Search Engine Optimization is to improve your site's position in the search engines (Google,Yahoo, MSN) to increase targeted traffic to your website - without you having to pay for the traffic itself.

Search Engine Optimization is not an overnight process but its well worth it when done right. SEO is ongoing and is subject to the various algorithims and technology's of the search engines. In SEO, There are two different paths you can go in. One that you don't want to go in, the black hat (unethical). The other is the white hat world of SEO (the ethical techniques). Dak Solutions is white hat meaning we play by the search engine's rules and benefit while others manipulate their website in a way to try and get overnight, quick results from the search engines and end up getting banned or removed from search engines.

Search Engines want sites that are added to have valuable and relevant content related sites to their search results. We help our clients add value to their websites (fresh content, quality structure, ethical link strategies) and in turn the search engines pick this up and reward you most of the time with better ranking, more traffic, and more leads without you having to pay for each visitor. We've generated hundreds of visitors and hundreds of leads from the fruits of our SEO efforts for our clients. See our portfolio.

Our Search Engine Marketing / SEO services include: analysis of your site's current SEO strategy, recommendations, and modifications to improve your site's overall structure, content, and popularity.

Dak Solutions has attracted top internet marketers to work with Dak Solutions such as Mark Hill, Internet Marketing Expert.

Pay Per Click Management

As business owners, we know it's key to be able to have control when marketing your company. With Search Engine Optimization, you can control your content, site structure, your popularity but search engines frequently change their ranking technology and they ultimately can control your search positioning. This is why in internet marketing you never want to rely on one technique just like saying: "Don't put all your eggs in one basket". In the long run, the reality is web sites that have quality content and grow in popularity tend to maintain solid positioning and grow in the SEO world.

Search Engine Optimization is definitely rewarding however the long-term aspect of it makes business owners hungry for immediate traffic, qualified leads, and sales- especially brand new web sites. As business owners we want results now.

Because so many business owners and web sites want quality, traffic fast, Google, Yahoo, MSN and others, have created opportunities for businesses to instantly give their web site more traffic on the web via Pay Per Click advertising.

Pay Per Click advertising allows any company to rank for keywords related to their products/services. So if you are on Google and search for "flowers" you will notice sponsored links appearing on the top and right side of the results. These sponsored links are pay per click advertisers.

The way Pay Per Click advertising works in a simple explanation:

  • You create ads related to your products and services, keywords/terms
  • People search for that are relevant to your ads
  • You only pay for the clicks to your website. Pay per click costs depend on how many people are competing for the same keywords and other factors.
  • Provided that the traffic is qualified and you have content relevant to your ads and keywords, visitors will perform some action: fill out a web form to contact you or generate a lead, buy a product/service, subscribe to a newsletter etc.

This is powerful because as a businesss owner you benefit from:

  • Save Time - On Google, most of the time once an ad is created you will show almost instantly on Google.com
  • Control - You can turn off/on ads at anytime.
  • Measurable - You know how many people clicked, what they searched for and when.
  • Save Money- You only pay for the traffic that comes to your website.
  • Great ROI - (Return on Investment) - By being able to control the traffic that comes to your site, and having a highly converting web page you'll find that PPC can give you greater ROI than any other offline or online advertising medium.

Our team is lead by an enterprise class internet marketing expert. Our CEO, David Kern, with his previous experience as the internet marketing manager for Quepasa Corporation (QPSA.OB), managed hundreds of clients and thousands of dollars in internet marketing including companies such as: Discover, Comcast, Orbitz, Starwood Hotels, CoolSavings and many more. David is also a Google Adwords Qualified Individual, and Yahoo Amabassador.

Lead Generation

Generating leads online is a science. There are many pieces of the puzzle including, goal setting, landing page design, lead/contact management, search engine marketing, web metrics. With so many variables and things to do in order to generate leads, you need a system. Many people spend lots of money driving traffic to your website but getting visitors to take some kind of action in this case, contacting you about your products/services is another. Dak Solutions follows its eSuccess system for its clients to effectively generate thousands of quality leads.


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What We Do

  • Re-Design / Site Revamp
  • Custom Web Design
  • Brochure/Logo Design
  • Flash Animation
  • Search Engine Marketing
  • Pay Per Click Management (Google/Yahoo/MSN)
  • Search Engine Optimization
  • Web Application Development (PHP/MySQL )
  • Custom Intranet Applications
  • Customer Relationship Management
  • Content Management Solutions (Mambo/Joomla)
  • Lead Generation
  • E-Commerce Solutions
  • Web Hosting